Fast fashion is a very large industry that many consumers contribute to but are unaware of the severe effects it can have on the environment. The pollution of water, toxic chemicals, and textile waste that is produced because of fast fashion is a serious issue. If consumers continue to buy new clothing at the rate they currently are, the environment will continue to suffer. The increasing environmental harm is why it is so necessary for consumers to be aware of their buying habits and research whether their clothes are made with natural dye and organic cotton or other fibers. Being informed consumers and reading clothing labels is one of the firsts steps in making a difference. It is also important to be aware of steps that can be taken to recycle clothing and shop environmentally friendly brands. If consumers take these steps to buy environmentally friendly clothing and voice their concern everyone will benefit.